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Dan Scully Jr -
Art director, designer
working in Atlanta.
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My design process.
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Design Process
1
Discovery & Research
Gain an understanding of the customer, their requirements, and the issue at hand. Conduct thorough research and contemplate possible resolutions.
Step 1
Collaborate with the client to comprehend the user's journey, exploring narratives, personas, and the decision-making process.
User Journey
Step 2
Delve into a broad spectrum of potential solutions, iterate, discuss, and collaborate with stakeholders.
Design Exploration
Step 3
Collect feedback by conducting concept testing to confirm the effectiveness of solutions, while also identifying new areas that require refinement
Feedback and Testing
Step 4
Reflect on the project's lifecycle, analyze what was successful and what was not, in order to improve future performance.
Retrospective
Step 7
Collaborate closely with team members to ensure a smooth and successful handover, and be available to address any necessary queries during the implementation process.
Handoff
Step 6
Fine-tune the ultimate direction and enhance the design in readiness for the build phase or handover to external development.
Design Refinement
Step 5
Step:
2
3
4
5
6
7
1House.
Client
Problem
Solution
As the Art Director, I led discussions with clients to determine the project's goals, design aesthetics, and functionality. Additionally, I developed the brand toolkit, wireframes, designs, and oversaw the building of the final experience.
Since 1House lacked any external branding or website, they enlisted the services of Ceros to experiment with their software. The hope was that this would enable them to use the software for their own clients and also create their first external-facing website that would introduce 1House to the world. Additionally, because 1House had limited branding with regards to colors, logos, and fonts, they tasked Ceros with developing a digital brand language from scratch. This new branding needed to be bold, lively, and convey a sense of youthful energy as the new kids on the block.
After receiving 1House's one-page brand guidelines, I researched top-performing agencies and held extensive conversations with them to gain a clear understanding of what 1House required. My first step was to create a digital brand kit, emphasizing user interface, interactions, and animations, which would allow for flexibility if the project direction changed.
Project timeframe.
7 days
Designs
Role
One of Australia's largest liquor distribution companies, Asahi/CUB, came to the decision that relying on external agencies to create marketing and social campaigns for their various brands was not as cost-effective and efficient as they would have liked. Therefore, they chose to establish an in-house advertising agency called 1House. Since its inception, 1House has evolved into a multi-disciplinary agency that combines design, technology, art, and strategy to produce cutting-edge, award-winning work and experiences. Headquartered in Australia with partners located worldwide, 1House has become a renowned agency in the industry.
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1House
Selected Projects
View Website
Landing page.
Services.
Meet the team.
Call to action.
Landing page & Menu.
Recent work & Call to action.
UX & UI // Design Build
UX & UI
Design & Build
Website Concept
Branding
View Designs
1House initially focused on building their team and refining their skills, which allowed them to broaden their client base to include liquor companies beyond their parent company. This expansion transformed 1House into a comprehensive advertising agency. However, in order to accomplish this goal, 1House needed to establish a distinct brand identity that was separate from their parent company but still shared some similarities.
Once 1House approved the digital design direction, I proceeded to create low fidelity website wireframes, focusing on their specific needs and goals. The objective was to achieve a minimalist and bold long-scroll design that highlighted 1House's capabilities and showcased their work and team, while incorporating calls to action to match. Unfortunately, we encountered budgeting conflicts and couldn't get the final approval of the Ceros subscription to execute the website concept. However, 1House loved the concept and direction we created and requested to use our designs on a different platform. You can view their final result here.
Google Workspace.
As a digital designer, I played a crucial role in collaborating with clients to identify the objectives, design preferences, and desired functionalities of the project. This involved leading discussions and gathering insights to inform the creation of a brand toolkit, wireframes, and final design experience. Ultimately, I was responsible for bringing the vision to life by building the final product.
Due to its size, Google often has to deal with a lot of bureaucracy when launching new products. They also have to manage budgets and time constraints with their development team, which primarily focuses on external projects, making internal projects a lower priority and potentially extending project timeframes. Google Workspace, a subsidiary team of Google, faced such issues and turned to Ceros to reduce the time and cost of internal projects, ultimately lightening the workload of the Google development team. Ceros was tasked with creating a landing page to launch the new lineup of Workspace products, showcasing new features and pricing plans to the sales team for use in calls with new and existing clients. Instead of receiving a static one-page document with all the relevant information for the launch, Google desired an interactive piece that was engaging, polished, and mirrored the importance of the external launch internally. The ultimate goal of the project was to showcase Ceros as a viable tool for Google to create, update, and share engaging digital experiences internally, which would live on Google's intranet and align with their external design language.
As Google has a highly detailed brand language and guidelines, I had to work closely with their team to develop UI elements that matched their online presence within the Ceros studio. These UI elements were compiled into a library that could be easily accessed and utilized to create new experiences quickly. Collaborating with a representative from Google's sales team, I created low and high fidelity wireframes that included all the necessary information for the launch, with a flow optimized for the sales team. After the wireframes were approved, I proceeded to build both desktop and mobile experiences. The launch was a success, with Google highlighting the ease and timeliness of the project's completion. As a result, Google signed up for a Ceros Subscription. Now, multiple teams within Google use the Ceros studio to create top-of-the-line digital experiences, both internally and externally, resulting in healthy ARR for CEROS.
8 days
Google LLC is an American multinational technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. Google Workspace is a collection of cloud computing, productivity and collaboration tools, software and products developed and marketed by Google.
Introduction.
Google Workspace
Content.
Comparison chart.
Mobile.
Internal Product Sale Page
Ceros was tasked with creating a landing page to launch the new lineup of Workspace products, showcasing new features and pricing plans to the sales team for use in calls with new and existing clients. Instead of receiving a static one-page document with all the relevant information for the launch, Google desired an interactive piece that was engaging, polished, and mirrored the importance of the external launch internally. The ultimate goal of the project was to showcase Ceros as a viable tool for Google to create, update, and share engaging digital experiences internally, which would live on Google's intranet and align with their external design language.
Due to its size, Google often has to deal with a lot of bureaucracy when launching new products. They also have to manage budgets and time constraints with their development team, which primarily focuses on external projects, making internal projects a lower priority and potentially extending project timeframes. Google Workspace, a subsidiary team of Google, faced such issues and turned to Ceros to reduce the time and cost of internal projects, ultimately lightening the workload of the Google development team.
After the wireframes were approved, I proceeded to build both desktop and mobile experiences. The launch was a success, with Google highlighting the ease and timeliness of the project's completion. As a result, Google signed up for a Ceros Subscription. Now, multiple teams within Google use the Ceros studio to create top-of-the-line digital experiences, both internally and externally, resulting in healthy ARR for CEROS.
As Google has a highly detailed brand language and guidelines, I had to work closely with their team to develop UI elements that matched their online presence within the Ceros studio. These UI elements were compiled into a library that could be easily accessed and utilized to create new experiences quickly. Collaborating with a representative from Google's sales team, I created low and high fidelity wireframes that included all the necessary information for the launch, with a flow optimized for the sales team.
Reporting on Death and Grief.
In my role as the sole designer for a freelance project, I assumed multiple responsibilities, including UX and UI design, strategy development, and art direction. Working collaboratively with the Lantern CEO, we established project goals, design aesthetics, content, and functionality. To bring the vision to fruition, I developed wireframes, designed visual elements, and ultimately constructed the final product.
Elizabeth Eddy, my wife and the CEO of Lantern, approached me with her frustration over the insensitive and distasteful reporting of death within the US. She observed that writers and reporters often used clumsy language not out of malice, but due to ignorance and a lack of education on how to properly report on death and grief. This frustration led to the conception of the idea for a free, easy-to-use resource that could serve as a checklist for writers and reporters looking to improve their reporting on death. Eddy envisioned assembling the best thought leaders in the field to create a no-frills platform that would enhance the accuracy and sensitivity of reporting on this topic.
In close collaboration with the Lantern CEO, we first established the goals and envisioned how the resource would be utilized. Given our desire for a free, user-friendly platform, we carefully considered the amount of content that would be appropriate for the scope of the project. As a newly established venture with limited resources, we focused on the content and functionality rather than investing significant time and resources into branding and media sourcing. My responsibility was to create a design aesthetic that prioritized content and offered a user experience that allowed for quick and easy navigation without overwhelming the user with extensive text. I aimed to create a user interface that was efficient and clear while avoiding information overload. Once "Reporting on Death" was launched, it was shared with prominent media outlets such as the New York Times and the Wall Street Journal. The industry leaders who contributed to the content also shared it with their peers and contacts to spread knowledge and offer a valuable resource.
10 days
Lantern is a step-by-step guidance platform, supported by venture capital, that was established in 2018 to assist individuals in planning for life both before and after a death. It is a proactive tool that enables anyone to plan their end-of-life wishes and navigate the aftermath of a loss, whether for themselves or their loved ones.
RDG.
RDG
List interface.
Writers & contributors.
Navigation & interactions.
Brand Identity
Website
Once "Reporting on Death" was launched, it was shared with prominent media outlets such as the New York Times and the Wall Street Journal. The industry leaders who contributed to the content also shared it with their peers and contacts to spread knowledge and offer a valuable resource.
In close collaboration with the Lantern CEO, we first established the goals and envisioned how the resource would be utilized. Given our desire for a free, user-friendly platform, we carefully considered the amount of content that would be appropriate for the scope of the project. As a newly established venture with limited resources, we focused on the content and functionality rather than investing significant time and resources into branding and media sourcing. My responsibility was to create a design aesthetic that prioritized content and offered a user experience that allowed for quick and easy navigation without overwhelming the user with extensive text. I aimed to create a user interface that was efficient and clear while avoiding information overload.
Necterine
In my role as a freelance designer, I played a pivotal part in working closely with the client to define the project's objectives, understand their design preferences, and determine the desired functionality. This entailed leading discussions, gathering insights, and steering the project in the right direction. To ensure adherence to both time and budget constraints, I also took on the role of project manager, keeping the client informed about the project's progress and proactively addressing any potential issues that might arise. Ultimately, my responsibility was to transform the vision into reality by executing the final product.
Constrained by time and budget limitations, it was determined that the most viable solution was to remain on the Squarespace platform but overhaul the design to better resonate with Nectarine's brand while enhancing user experience and flow. To begin, I conducted a thorough analysis of Nectarine's branding, focusing on elements such as typography, imagery, colors, and their social media presence, aiming for a cohesive brand identity. I implemented custom CSS on the Squarespace platform to integrate Nectarine's fonts and restructured the page hierarchy and elements to facilitate more efficient content consumption by users. Additionally, I revamped the use of color to create a higher contrast website for improved accessibility. Upon completing the redesign, Nectarine requested further enhancements, including a redesign of their article page and the creation of a hub to host their articles. For the hub, I designed a flexible structure capable of accommodating future articles, organizing them into five distinct categories for easy navigation and exploration.
Constrained by time and budget limitations, it was determined that the most viable solution was to remain on the Squarespace platform but overhaul the design to better resonate with Nectarine's brand while enhancing user experience and flow. To begin, I conducted a thorough analysis of Nectarine's branding, focusing on elements such as typography, imagery, colors, and their social media presence, aiming for a cohesive brand identity.
3 days
Nectarine, a fresh dating startup in search of venture capital funding, seeks to distinguish itself by integrating ongoing couples coaching with professionals, fostering genuine growth and deeper connections.
Project management
Holly Laurel, CEO and Founder of Nectarine, initially crafted a landing page using Squarespace as a temporary measure while her MVP was in development and she secured funding for her company. Hindered by her limited knowledge and design skills, Laurel approached me to enhance her landing page to better reflect her new branding. Despite Nectarine's desire to completely rebuild the website with a bespoke design, constraints such as funding and timing played a role. Following the positive reception of the new design by the client, Nectarine also requested a new hub page to aggregate all their articles, alongside a redesign of their current article page layout.
I implemented custom CSS on the Squarespace platform to integrate Nectarine's fonts and restructured the page hierarchy and elements to facilitate more efficient content consumption by users. Additionally, I revamped the use of color to create a higher contrast website for improved accessibility. Upon completing the redesign, Nectarine requested further enhancements, including a redesign of their article page and the creation of a hub to host their articles. For the hub, I designed a flexible structure capable of accommodating future articles, organizing them into five distinct categories for easy navigation and exploration.
New article hub design.
Original article page.
Redesigned article page.
Original sign up page.
Redesigned sign up page.
Original landing page.
Redesigned landing page.
Unity.
In my capacity as an Art Director, I was responsible for comprehending the client's predicament and devising the most optimal solution. I conceptualized and outlined the experience, incorporating novel elements and designs into their pre-existing static branding to form a cohesive interactive brand kit that Unity could utilize for all forthcoming ventures. Finally, I culminated the project by delivering the ultimate desktop and mobile builds.
Unity collaborated with Ceros in a pilot program to test out the Studio software, aiming to enhance their content output and reduce development time. The company recognized that their existing thought leadership content, which lacked creativity and interactivity, did not align with their values of innovative breakthroughs. Annually, Unity compiles a list of industry experts to share their insights on upcoming trends in the field. However, the previous years' reports, which were sent as a pdf via email, lacked engagement and creativity. Thus, Unity sought to create a novel digital experience that could serve as a template for all future thought leadership pieces on industry trends. Unity tasked us with designing an engaging and user-friendly experience that utilized interactivity to enrich the content and improve navigation for their end users. The aim was to create a seamless, easy-to-update experience that aligned with Unity's values and showcased their commitment to innovation.
In collaboration with our strategy team, we proposed to Unity the concept of developing a microsite that could be disseminated via email blast and also exist independently online, allowing for easy access and reference throughout the year. This microsite now serves as a blueprint for all of Unity's blog pages, which can be swiftly edited and published, drastically reducing costly and time-consuming development hours.
Unity is a cross-platform game engine developed by Unity Technologies, first announced and released in June 2005.
Homepage.
Trend pages.
Experts trends.
Unity
Interactive Trends Microsite
Unity collaborated with Ceros in a pilot program to test out the Studio software, aiming to enhance their content output and reduce development time. The company recognized that their existing thought leadership content, which lacked creativity and interactivity, did not align with their values of innovative breakthroughs. Annually, Unity compiles a list of industry experts to share their insights on upcoming trends in the field. However, the previous years' reports, which were sent as a pdf via email, lacked engagement and creativity. Thus, Unity sought to create a novel digital experience that could serve as a template for all future thought leadership pieces on industry trends.
Unity tasked us with designing an engaging and user-friendly experience that utilized interactivity to enrich the content and improve navigation for their end users. The aim was to create a seamless, easy-to-update experience that aligned with Unity's values and showcased their commitment to innovation.
As a manager, I prioritize optimizing the performance of my direct reports to align with company goals, ensuring their motivation, and committing to their development through my expertise. I also recognize the need for continuous learning and prioritize enhancing my own skills.
leadership is doing the right things.
Management is doing things right;
Creativity
Adaptability
Collaboration
Leadership
Attention to detail
Vision
My Principles
I believe having a clear vision for a project is key. As an Art Director, I make it a priority to effectively communicate that vision to the creative team. I aim to understand the brand's values and use that understanding to guide the creative direction.
I strive to be a strong leader who inspires and motivates my team to achieve their best work. Providing clear direction and feedback is important, but I'm also open to collaboration and input from team members.
I have meticulous attention to detail, ensuring that all aspects of the creative work are polished and cohesive. Identifying and addressing any issues or inconsistencies in the creative work is a must for me.
As an Art Director, I bring a high level of creativity and a keen eye for design to my work. I enjoy generating new ideas and approaches while staying true to the brand's aesthetic and messaging.
I'm able to adapt to changing circumstances and requirements and pivot the creative direction as needed. Being open to feedback and willing to make changes to the creative work when necessary is crucial.
I believe in working collaboratively with other teams and stakeholders, including copywriters, designers, and marketing managers. Effectively communicating the creative vision and working with others to bring that vision to life is something I truly enjoy.
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See what others are saying.
I am incredibly grateful for the guidance and support that Dan has provided me during our time together. He has been an instrumental figure in my professional development going from junior designer to interactive designer. Dan has always been there for me, whether it’s to offer advice, share design knowledge, or simply lend a listening ear. Dan’s the type of mentor who would wireframe and brainstorm design solutions with you and hop on calls to discuss and review no matter the time of day. He has a natural ability to empathize with others making him an amazing mentor. He has pushed me to think outside the box, approach design problems with a fresh perspective, and always prepped with me before design reviews and presentations with clients and colleagues. Without any doubt, I am super lucky to have worked with Dan in my career. Any company would be lucky to have Dan as a mentor, designer, listener, problem-solver, and all in all, a great colleague with a shining personality.
Erica Maybaum
Associate Director of Design
Ceros
Cat Chau
Interactive Designer
As a manager, Dan led with empathy and consistently advocated for his team, providing thoughtful feedback that shaped their design and UX work. He handled even the toughest of managerial situations with kindness and grace, inspiring his team to push the boundaries of their designs.
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Dan is an exceptional designer, colleague, and manager who exudes a contagious positive attitude every day he steps foot in the workplace. Dan invests a significant amount of time getting to know his direct reports on a personal level. By taking the time to understand their individual strengths and motivations, he is able to create a culture of growth and development. His feedback is constructive and purposeful, empowering his team to achieve their full potential. In the face of adversity, Dan's tenacity and willingness to ask tough questions enables him to overcome challenges with confidence and grace. His professionalism, expertise, and dedication make him an invaluable asset to any organization.
Art Director
Melissa Showers
Dan is an absolutely wonderful designer, colleague, and manager. He brings his best attitude every day to work, encourages others to be their best, and builds strong customer relationships. Dan spends time with his direct reports to really learn about them, learn what motivates them, and how they can grow. He gives solid, constructive feedback to help them. Dan never shies away from asking questions, even in tough times. I highly recommend Dan!
Head of Professional Services
Keri Hecht
Dan is one of the most curious designers I've met. This allows him to really understand clients and teammates needs. With that, Dan is able to deliver creative solutions for clients while setting an example for his colleagues alike. Highly recommend!
Jeshua Anies
Dan is one of the most talented and inspiring designers I have had the pleasure of working with. Not only has he had a hugely positive impact on myself and our team through his exceptional work, but also the example he has set as a leader and forward thinker. He is certain to be a strong addition to any team he is a part of and I highly recommend his services.
Gunnar Nixon
Janet Berka
Producer
Molly Gervis
Dan is an incredibly thoughtful designer - both in the choices he makes for any given piece of content, and when thinking about the holistic view of a customer's needs. He has a meticulous eye for pixel-perfect details, and brings great artistic range to any style that might be required. In addition to that, he's fun to work with - coming to each customer with excitement and game-ness to take on whatever is needed for the project. He's communicative, incredibly fast, and always delivers.
Dan is an exceptional designer with an infectious energy, positive attitude, and a strong work ethic. He is an incredibly talented individual with a passion for pushing creative boundaries and delivering excellent results for clients. During his time at Ceros, Dan demonstrated a clear ability to work collaboratively and provide his team with innovative ideas and solutions. His expertise in digital content design has been invaluable, and his work has been consistently praised by clients and colleagues alike. His attention to detail and ability to deliver projects on time and within budget are testament to his skills as a designer. Dan is a dedicated team player, always willing to lend a hand or share his expertise with his colleagues. He is approachable, personable, and has a knack for building strong working relationships with clients and stakeholders. His friendly and positive demeanor makes him a pleasure to work with, and he always goes above and beyond to ensure his clients' needs are met. I am confident Dan will make a valuable contribution to any organization lucky enough to have worked with him for almost 4 years!
Chat Chau
Interactive designer
The low down.
As a digital designer / art director with a decade of experience, I'm all about finding creative solutions to problems. I've got a knack for coming up with fresh and innovative designs, no matter what medium I'm working with. I'm solution-based thinker, I thrive under pressure and can lead a team to success while keeping things positive and productive. With killer communication, problem-solving, and leadership skills, I'm the designer you want in your corner!
I’m from the land down under, but have been living in the U.S. for the past five years, mostly in NYC. I recently made the move to Atlanta. Now that I'm in my "dad era," when I'm not working or spending time with my daughter, you can find me tackling DIY projects around the house or exploring my new city, hunting for the best restaurants and unique experiences.
What I do.
Days I've been a designer
3,727
Cities around the world I've travelled to
150+
My toolbox.
Ceros Studio
Figma
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe Premiere
Adobe After Effects
Adobe Lightroom
Adobe XD
Ceros MarkUp
Invision
ChatGPT
ClickUp
Miro
Trello
Sketch
Slack
Want to learn more?
Download Resume
Like what you see?
Mockup app
From coffee runs to creative genius...
New York City
Notable clients: Google, Amazon, JP Morgan, Pfizer, ESPN, Lockheed Martin Corporation, Morgan Stanley
Recognized and rewarded with two promotions within a span of two years, progressing from Designer to Product Designer, and ultimately to the role of Art Director. This was a result of consistently delivering exceptional work, going above and beyond the scope of my responsibilities, demonstrating strong leadership skills, and effectively mentoring others.
Performed user research, user flows, wireframes, mockups, and designed user interfaces to improve user experience. Iterating designs based on business requirements, technology constraints, and user feedback.
Led multiple weekly meetings with a wide range of clients on multiple projects, consistently delivering ideas and designs with meticulous attention to detail to meet deadlines, adhere to budgets, and cultivate strong client partnerships.
Spearheaded a small task force of 5 stakeholders dedicated to redefining the sales approach for client projects. This initiative led to faster project turnaround times, improved conversion rates, and a notable 15% increase in customer satisfaction rates.
Self-initiated and implemented effective communication strategy streamlining workflow in the design team of 25, resulting in a more effective team and increasing productivity.
Cultivated a remote workspace around empathy and respect, enabling my team to achieve their objectives while producing exceptional results. Increasing team morale by 20% from the previous year of remote work.
Led a team of 3 designers, navigated 100+ companies through the pilot program, and ultimately achieved a remarkable revenue increase of $4 million annual recurring revenue in 3 years.
Promoted to Senior Digital Designer for exceeding expectations, owning the design process across all touch points, and delivering exceptional results.
Responsible for User Research, UX design audits, design systems, low and high fidelity wireframes, prototyping, and user testing across web and mobile products.
Spearheaded UX/UI design process for mobile and web applications, collaborating with clients, Creative Director, project managers, developers, and other key stakeholders. Decreasing internal cost and the need for freelancers by 30% from the previous year.
Melbourne, Australia
Senior Digital Designer
Dig Agency
Remote
Freelance Designer
Dan Scully Jr
Led product design efforts for the Tradeplus24 website, a Swiss FinTech company aiming to make a splash in the European and Australian markets. My responsibilities included leveraging data analytics, user journeys, implementing design iteration techniques, creating mixed-fidelity wireframes, and developing prototypes using Adobe XD.
Spearheaded the Reporting on Death and Grief website, a free resource for journalists funded by a tech startup. Responsible for providing User-centered design solutions through User Research, Design strategy, Sketching and Product design.
Dig agency
Freelance
Resume
| 2
Spearheaded responsive user-centered designs for prominent multinational corporations which resulted in increased lead generations in their marketplaces and over 20% increase in conversion rates.
Example projects include:
Product Designer
danscullyjr@gmail.com
+1 347 593 0177
Call me maybe.
